Aside from chicken, spaghetti, and french fries, burger is one of the leading menu in Jollibee. It is made with 100% pure beef patty and it is served with their very own special burger dressing all in a soft bun. Regular burger yum cost 28 pesos, but aside from this yum, they also have an another available burger which is the champ with different flavors and dressings that's why these burgers considered as the best-tasting burger.
According to the commercial, when it comes to burger, Julia Barretto definitely loves the Jollibee Yum, because in the very first smell, she already know that it is very delicious, how much more when she eat that. It is very satisfying and everyone can afford it.
The strategy being used is effective and anyone can relate to it. It was so attractive that could anyone can tolerate to purchase it.
The medium being used is through TV commercial and YouTube so that they can reach many people and gain more customers everyday.
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