Chickenjoy

Jollibee Chickenjoy (mula balat hanggang laman, malasa)

Jollibee chicken joy is I think the most popular fried chicken in the Philippines. Not just the taste that captured the taste of Pinoys but also the crispy chicken skin and the aroma is what makes it number one. Jollibee chickenjoy is crispylicious and juicylicious, crispy on the outside, tender and juicy on the inside, and it is much more delicious with yummy and tasty gravy.

The message of this commercial is that chickenjoy is for all ages especially for kids, this is the kid’s favorite so every time they go out with their mother/father, they prefer to eat at Jollibee to taste their favorite fried chicken. As a student, I experienced to be thrifty enough even for buying foods to eat, but every time we eat at Jollibee near our school, I crave for chicken joy but my budget for food is just Php 50.00 only, so to satisfy my craving I’d preferred to buy chickenjoy because for me this is the best friend chicken ever. It cost Php 79.00 and it is very satisfying because of its crispiness and deliciousness.

The medium used to reach the target market all over the world is through television and YouTube, so that the company would have a wide range of collecting their target audience. 

https://www.youtube.com/watch?v=CM-bDXkvZlY