Aside from chicken, spaghetti, and french fries, burger is one of the leading menu in Jollibee. It is made with 100% pure beef patty and it is served with their very own special burger dressing all in a soft bun. Regular burger yum cost 28 pesos, but aside from this yum, they also have an another available burger which is the champ with different flavors and dressings that's why these burgers considered as the best-tasting burger.
According to the commercial, when it comes to burger, Julia Barretto definitely loves the Jollibee Yum, because in the very first smell, she already know that it is very delicious, how much more when she eat that. It is very satisfying and everyone can afford it.
The strategy being used is effective and anyone can relate to it. It was so attractive that could anyone can tolerate to purchase it.
The medium being used is through TV commercial and YouTube so that they can reach many people and gain more customers everyday.
Jollibee has a new food
offering and this is a Jollibee glazed chickenjoy, instead of pairing it with
the usual gravy the famous crunchy-licious, crispy-licious chicken is ready to
serve for the customers. It has a mixture of light barbeque sauce, sweet, tangy,
and mildly peppery. Jollibee food chain company try to release this product so
that customers will have another selection of food to eat, and the good result
is many people buy that product, which means they like the taste of that food.
When you
eat at Jollibee and you order glazed chickenjoy, for sure, you'll be requesting
for an extra rice because one order of rice is not enough. Glazed chickenjoy is
very delicious and tasty and this is one of the perfect combinations of rice.
This is very satisfying meal for everyone and you will feel full when you eat
this. Your money will be worth it if you buy this flavorful and saucy food
product.
The medium used to reach the target market is through TV commercial and YouTube
so that many people will notice the Jollibee new product offerings.
Jollibee
Chickenjoy (mula balat hanggang laman, malasa)
Jollibee chicken joy is I think the most popular fried
chicken in the Philippines. Not just the taste that captured the taste of
Pinoys but also the crispy chicken skin and the aroma is what makes it number
one. Jollibee chickenjoy is crispylicious and juicylicious,
crispy on the outside, tender and juicy on the inside, and it is much more
delicious with yummy and tasty gravy. The message of
this commercial is that chickenjoy is for all ages especially for kids, this is
the kid’s favorite so every time they go out with their mother/father, they
prefer to eat at Jollibee to taste their favorite fried chicken. As a student, I
experienced to be thrifty enough even for buying foods to eat, but every time
we eat at Jollibee near our school, I crave for chicken joy but my budget for
food is just Php 50.00 only, so to satisfy my craving I’d preferred to buy
chickenjoy because for me this is the best friend chicken ever. It cost Php
79.00 and it is very satisfying because of its crispiness and deliciousness. The medium used
to reach the target market all over the world is through television and
YouTube, so that the company would have a wide range of collecting their target
audience.
