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Jollibee Garlic Pepper beef

The Voice Philippines coach and Pinoy rock icon Bamboo Mañalac featured in the TV commercial as the endorser of Jollibee Garlic Pepper beef. He used his song “Beep Beep” to relate the Garlic Pepper BEEF, so that there is a combination between his song together with the product that’s why Bamboo fits the promotion.

The message of this campaign is for people to patronize the Jollibee’s food product. It is affordable and satisfying that’s why it is suitable for the students and people who are thrifty. When customers purchase this Jollibee product, they will delighted and satisfy because of its deliciousness so that the money being used to buy the food product will be worthy and because the product is just only 50 pesos so it is affordable.

The type of quality of the advertisement being used is attractive; it can easily catch the attention of many because of clear and bold texts and pictures. This is very important in creating a print advertisement because in terms of billboards its physical appearance is appealing and pleasing especially for the people who are the by-passers, people might have a short time to read what’s on the billboard so it should be noticeable. It also arouses interest because the words being used were good, the message of the advertisement is understandable and it makes people curious about the product so people will tend to try and buy the said product. The advertising technique being used is the “Testimonial” because it is endorsed by the music artist, Bamboo, it is promoted by him to make an extra impact for people and it seems like bamboo eating the Jollibee product so people will buy the product and eat it too.

The medium used to is through print advertisement such as brochures, flyers, and even billboards in order to reach the business's target market and to keep them updated about the campaign's promotions.