The World of Ads: I Love You Sabado

I love you Sabado

This TV commercial was aired around 1987. The kids at that time who are grown-up already have fun memories about this commercial. The tradition of people every weekend is to go out, go to the mall, or just eat out with family. The new Jollibee commercial releases on the 3^rd of July 2015 and it is posted in YouTube, which is the revival of the classic I love you Sabado commercial.

This commercial reminds us to enjoy and spend quality time with our family every weekend. While eating in Jollibee, the family’s strong bond became memorable because of the food products of Jollibee that are satisfying to every customer especially the kids. This commercial promotes not just the food products but also the weekend family bonding. As a child, we all know that our parents are busy with their jobs and their free time only is on every weekend, so kids are very excited every end of the weekdays because that is the time that they can spend more time with the whole family. Jollibee, which is the kid’s favorite called as “panlasang Pilipino” because of its satisfying taste for everyone.

“Our ‘I Love You Sabado!’ campaign inspires families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message still holds true in this day and age. Amid the hustle of our day to day lives, we want to reinforce the importance of reserving weekends and pursuing our passions with the people who matter most-our family”, said Jollibee vice president for Marketing, Harvey Ong.

Lyrics

I Love You Sabado

Isang tulog na lang ang hinihintay buong Linggo.

Papalapit-lapit ‘di na makapikit,

dahil nandy’an na ang araw na ako’y mabubusog.

Mabubusog sa saya ang ligaya ay one to sawa.

Sasakay sa bisikleta kasama ‘ng ate’t kuya.

Yayayain si mama’t papa, mag-enjoy ng chicken joy!

I love you Sabado, pati na rin Linggo

Hintay ka lang Jollibee nandy’an na ‘ko.

Sabado and araw ko, masusunod ang puso ko!

Masaya buong pamilya, at home sa Jollibee!